The warning signs on tobacco products in South East Asian countries are known to be brutal to the max. From infants in intensive care units to the rotten body parts with missing limbs, it's intimidating to pull a cigarette out of them. We decided to stress the impact of these images by bringing them together into various collage compositions in poster series and a film for Thai Health Promotion Board. The campaign brought us a huge success
Cannes - 1X Silver Lion from Photography, 2X Gold Lion from Art Direction and Outdoor categories.
D&AD - 1X Graphite Pencil from Print category
Spikes Asia - 2X Silver from Print & Outdoor and Print & Publishing categories.