I DO TO PAY RENT,
The warning signs on tobacco products in South East Asian countries are known to be brutal to the max. From infants in intensive care units to the rotten body parts with missing limbs, it's intimidating to pull a cigarette out of them. We decided to stress the impact of these images by bringing them together into various collage compositions in poster series and a film for Thai Health Promotion Board. The campaign brought us a huge success.
Cannes - 1X Silver Lion from Photography, 2X Gold Lion from Art Direction and Outdoor categories.
D&AD - 1X Graphite Pencil from Print category
Spikes Asia - 2X Silver from Print & Outdoor and Print & Publishing categories.
SAMSUNG GALAXY S8 VIETNAM
Galaxy S8 was Samsung Vietnam's biggest hit in 2017. A colossal campaign that branched out to an ocean of activities including events, celebrity endorsements, promotions, global adaptations, local productions, digital activities, print and online ads of all kinds. The result carried the brand interaction to the top with over 70 million views and hundreds of thousands of online engagement on Youtube, Facebook and Instagram combined. I took part in it as an ACD and worked closely with enthusiastic talents of each speciality that played a role in the campaign.
DARE TO AMAZE
Vietnam Young Lions is the biggest competition for the countries advertising industry. Organised by AIM Academy, It picks the best -30 y.o talents to represent their land at Cannes every year. For 2017, I was assigned to develop a concept and communication materials for them. In an emerging industry of an emerging country, awards, title and fame is really a game changer. Sticking to this thought, we came up with "Dare to Amaze" . A zero-budget mini campaign, drawn on my Ipad and shot in 10 hours. Not to miss out the big support from Lumigrade Productions, Shivram Gopinath ( amazing writer ) and Cato Hoeben ( a great VO artist ).
Here is a branding project I've worked on with AvroKo & Brand Bureau between 2015-2016. Operating under Shangri La, Rumsey Rock was intended to be the name and the face of a contemporary food complex in Hong Kong, Hung Hom. After months of seamless work in progress and a sign-off, we heard the client changed their business plans. So the name and the branding. Currently, the venue is operating under a different name with Shangri La's Kerry Hotel. Though you can still enjoy the project below!
VASELINE SUN ART CHALLENGE
For the launch of Vaseline’s new sun protection cream, we wanted Thai ladies to engage with the product through a very vital matter. Fashion. By creating “Sun Stickers”, we wanted them to have fun with their style and enjoy the sun, rather than escaping from it. The result was a huge success with thousands of applications, raising awareness and raise in sales.
REXONA BLACK & WHITE
Rexona ( a.k.a Sure, Degree, Shield ) wanted a TV commercial for their new product launch in Indonesia. Since the sales were going extremely satisfying , they decidd turned into a massive global campaign. After South East Asia, the ads were aired in many countries across Europe, Middle East, South Africa and Australia.
CHILDHOODS ARE MADE OUTDOORS
A print campaign collaboration with the talented Andrea Wan.
Some pieces from various attempts for awards, competitions or client meetings. None of them brought the results we expected but lot's of good experiences with talented colleagues.
Experience the Premier League in 3D with MioTv.
Nick McHugh ( CR, CD ) , Oguzcan Kaganoguzbeyoglu ( AD, D )
Our piece for the Ad Age magazine cover competition, with the theme "Creativity in 2014". Credits: Oguzcan Kaganoguzbeyoglu ( AD ), Darius Shah ( CR ), Diego Rao ( Photographer )
Sea Shepherd, the marine wildlife conservation organisation wanted to draw attention to the cruel Japanese practice of grenade harpooning of minke whales in the Antarctic seas. This poster was a first person account from the point of view of the minke whale. Credits: ( CR ) Ravi Eshwar, ( AD, D ) Leng Huat Lee, ( AD ) Oguzcan Kaganoguzbeyoglu
This series of instructional manual style posters was meant to convey Anlene's brand position of bone confidence. Anlene is a scientifically formulated bone-strengthening milk substitute. Credits: ( CR ) Ravi Eshwar, ( AD ) Oguzcan Kaganoguzbeyoglu, ( Il ) Jennyson Rosero
Ince belli Typeface
Turkish tea glass, also known as 'ince belli', is one of the most iconic objects in daily life back at home. It's story and explorable form made me itchy about trying out to see it as a typeface. Here you can see the alphabet and an example poster that we've used in an event.